Each measurement is reported in parts per million. Take that as *1 part per million* as 1 mcg per gram.
For example, 0.5 mcg/day; Take the *parts per million* (a 1:1 ratio) and convert it to mcg/day and then multiply that by the amount of grams in a tablespoon (14.3 grams), then take that result and multiply by two (because the serving/scoop for most protein powders is 2 tbsp). Now, you can understand how much lead (mcg/day) is in each serving/scoop.
Under the Prop 65 in California, the upper-limit level for lead is 0.5 mcg/day, arsenic is 10 mcg/day, cadmium is 4.1 mcg/day, and mercury is 3 mcg/day. In order for a company to sell their product in California, their product must not not exceed the aforementioned levels. For example, a product that has that label might have 0.35 mcg/day of lead.